Lost socks? Twinkies? Facehuggers?! When NASA landed their Curiosity rover on Mars in 2012, the world’s attention was focused on what the new rover might find on the red planet.
To drive traffic to science press and news, we created a music video highlighting the mystery of possibilities for Curiosity’s potential discoveries. Playing off the popular “Dumb Ways to Die” PSA, our team flexed its animation skills and clever songwriting to hook viewers. Working with NASA’s social media teams to drum up news, we had one goal: keep people curious for the ongoing mission.