Lost socks? Twinkies? Facehuggers?! When NASA landed their Curiosity rover on Mars in 2012, the world’s attention was focused on what the new rover might find on the red planet.
To drive traffic to science press and news, we created a music video highlighting the mystery of possibilities for Curiosity’s potential discoveries. Playing off the popular “Dumb Ways to Die” PSA, our team flexed its animation skills and clever songwriting to hook viewers. Working with NASA’s social media teams to drum up news, we had one goal: keep people curious for the ongoing mission.
<h3>Vital Stats</h3> 5,562,474 Views
<h3>Credits</h3> Produced by Cinesaurus<br> Lyrics: Forest Gibson, Steven Hudson, David Hudson, Rob Whitehead<br> Character Designs: Sarah Hiraki<br> Animation: David Hudson, Steven Hudson<br> Music Mixing: David Zimmermann<br> Executive Producer: Forest Gibson<br> Lead Vocals: Cara Peacock<br> Backup Vocals: David Hudson, Steven Hudson, David Zimmermann<br> Based on <a target="_blank" href="http://youtu.be/IJNR2EpS0jw">"Dumb Ways to Die"</a><br> Instrumental Track: Tangerine Kitty